Every HEADCOUNT product ships with a full spec panel: percentages, sources, trace substrates, the works. It is, surprisingly, the most honest thing about us — and in a sector where most firms pretend their numbers are organic, the honesty reads, to the right buyer, as refreshing.
You wouldn't accept an unlabeled can of soup. You shouldn't accept an unlabeled floor either. The Enhanced Formula panel to the right is the real one — the same panel we ship on the side of every contract, the same numbers Research Division publishes monthly, the same coefficient the Legal desk approves against.
The values are measured at intake and then again at ninety days. They drift. Most floors start at around 5–6% Genuinely Organic and settle at 4% as ambient presence normalizes against the product. This is expected, documented, and unremarkable.
Two reasons. One: disclosure is a market differentiator in a sector where everyone else is cagey about it. Buyers trust the firm that prints the fraction on the can. Two: an honest spec panel gives the broadcaster plausible deniability. If a journalist asks, a client can point at our website and say, with a straight face, that they're a HEADCOUNT customer and have always been transparent about it. The paperwork exists. We made sure it exists.
A per-product contract covers a single module — say, Atmospherics floor — and the spec panel reflects just that module's contribution. Enhanced Formula contracts include all nine modules, pre-mixed and balanced; the panel values reflect the full-stack result. Most clients start per-product and migrate to Enhanced Formula within six months, because the math compounds and the contract is easier to explain to the CFO.
The base layer. Authenticated residential IP endpoints rotated on a jittered 4–11 minute window, geographically distributed to match your audience's historical composition. Pool health is audited daily by Research Division; unhealthy endpoints are quarantined within one rotation and replaced from the warm pool.
Mobile-device traffic. Higher attrition than residential (mobile pool replenishment is one of Research's largest line items) but platform audit systems rate mobile traffic as lower-risk, so the mix is kept non-trivial. Carrier distribution is weighted to match your region.
Experimental. A small allocation of IPv6-tunneled sessions, used primarily to dilute the v4 fingerprint and test platform detection posture in a low-risk envelope. May increase in future batches pending Research Division findings (see RSP-016).
Actual human viewers who arrived through actual human channels. Measured at intake and again at ninety days; most floors see this coefficient decline as ambient presence normalizes. Of this four percent, roughly one-eighth (0.5% of total) are paid lurkers — which we disclose because strictly speaking they are human, even though their viewing was incentivized. Research is revising the definition for Batch 15.
Every broadcaster deserves a floor that comes with a spec sheet. Batch 14 is accepting new intakes through the end of the quarter; a HEADCOUNT representative will respond on a secure channel within two working days with the real coefficients for your channel.